February 9, 2007
TrendCentral: Using social networks to self-promote has become a well-recognized activity among those pursuing creative endeavors, with MySpace Music leading the way and newer niche networks such as STUART popping up. With the mass popularity of Project Runway, we’re surprised MySpace U.S. still hasn’t created a Fashion category (MySpace France recently launched MySpace Boudoir), but finally there now is a social network, called IQONS, devoted specifically to the fashion industry.
Currently in the soft launch phase with plans to launch more formally later this month, IQONS serves as a platform not only for indie designers to show off their wares, but also as a style ecosystem where everyone from retailers, makeup artists and photographers to editors, publicists and financiers can display their work and connect. In addition to offering professional showcases, IQON profile pages also distinguish themselves by having spaces specifically inviting members to list their favorite designers and brands.
New social network for the fashion industry [TrendCentral]
By Marcel Sim @ 1:27 PM | Fashion | Comments (0) | Article Link
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