July 8, 2005
TMCnet: Verizon Wireless, owner and operator of the nation's most reliable wireless network, and Hard Rock Hotel & Casino today announced a partnership that will bring top tier music artists and interactive wireless technology to Las Vegas. Hard Rock Hotel & Casino concertgoers will be able to interact with the artists and share PIX and TXT messages on interactive plasma screens visible throughout the "The Joint," the hotel's concert venue, as well as on channel 25 shown throughout the casino, pool, restaurants and hotel guest rooms.
"Our partnership with Verizon Wireless reflects the true meaning of partnership marketing," said Philip Shalala, vice president of marketing for the Hard Rock Hotel & Casino, Las Vegas. "Their commitment to innovation, music and technology provides our customers with a quality interactive experience. Together, we have been able to create measurable results among a specific target audience."
Verizon Wireless, Hard Rock Hotel & Casino Partner to Bring Music Top Music Artists and Interactive Concerts to Las Vegas [TMCnet]
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