A beer bottle is something that we all take for granted, yet Heineken leads the way to turn it into a creative item; introducing new bottle shapes, materials (PET and Aluminium) and printing techniques (UV ink etc).
Heineken’s first smart beer bottle can interact with other Ignite bottles, its environment and the people around it, bringing together: interaction, data and networking thinking. It enriches social experiences using the bottle and technology in a surprising way and making high tech feel fun, organic and seamless.
Heineken’s first interactive bottle uses micro sensors and wireless networking technology to sense the moment when a bottle is being used to say “Cheers”. The bottle can also actively respond to the music and the output of specific audio and data cues. For example, it can detect various motion types such as cheering, drinking and sitting idle on the bar top. The motions trigger certain light effects lighting up the complete bottle, enhanced by the swirls of beer, carbon dioxide and oxygen. Next to that the bottle lights can be remotely activated, so that each bottle becomes an active light source controlled by specially developed VJ software, allowing to synchronize all bottles to the music beat.