December 30, 2004
Seattle Post-Intelligencer: Soon, that Starbucks latte in your hand won't just be a cup of coffee. It will be a talking point, the latest Starbucks idea coming to a corner near you.
Starbucks will begin printing quotes from various contributors -- be they actors, economists, philosophers or kings -- on all of its coffee cups in North America, beginning early next year.
The company said it hopes to generate discussions among its customers and baristas with the comment-bearing coffee cups.
The mega-coffee retailer declined to specify the kinds of statements it will run, or give examples, except to say that they will be on "life topics" that are "non-controversial" and will "delight and inspire" its customers.
It's hard to be relevant without being controversial these days, but Starbucks thinks it has the right formula to strike a balance.
Starbucks hopes to generate conversation with quote-spewing cups [Seattle Post-Intelligencer]
By Marcel Sim @ 9:15 AM | Branding | Comments (1) | Article Link
There are 1 responses to "Inspiring Quotes, on Starbucks Cups".
Hello,
I was just searching the internet for "inspirational quotes" and discovered coolbusinessideas.com - I thought it was a great website, nice to see good quality content - Just thought you may enjoy this free inspirational service:
http://freeticker.desktop-quotes.com
Please let me know if you need any help or guidance. Take care, Barry
Posted by: Barry at January 23, 2006 10:55 AM
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