November 27, 2004
According to the Adverblog, interactive agency Zugara has created a new site for Reebok. RBK Streets is a cool site where users can hang around, interact with the environment to discover Reebok's shoes and an impressive range of goodies. Adverblog thinks that this branding initiative is positive:
The site works for branding, since it ties in sport, lifestyle and music under the RBK banner. It also presents a promotion featuring 50 Cent and a contest where you can create your own mix, upload it, and 50 Cent will judge it. Furthermore, there is a loyalty-type program for RBK. As the user plays the games and interacts with the site, he/she earns 'street cred'. There is a contest each month where the person with the highest street cred amount wins. Additional cred is earned the more a person plays either the DJ game in the 40/40 Club (S. Carter area) or in the Alley-Opp game at the Above the Rim Court.
Read: Discover the RBK Streets [Adverblog]
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