The Independent (Online Edition): It's just a bag. All right, so it's a tote bag designed by Anya Hindmarch, the queen of Bagland. A bag that retails for £5 but is now changing hands for up to £200 on eBay. A bag so hot that it was chosen as the official goodie-bag for guests at the 2007 Vanity Fair Oscar-night party. A bag that proclaims, on the cream canvas exterior between its grosgrain trim: "I'm Not a Plastic Bag." But a bag, nonetheless: something to carry groceries in. Not something, one might think, with the power to change the world.
Or is it? Hindmarch's creation is doing much more than making celebrities look good on the streets of New York, Paris and London. It is the must-have fashion accessory of the year - and the most successful endeavour yet by We Are What We Do, a non-profit British campaign group that has set out to change the world with baby steps. Suddenly, those baby steps are turning into a run.
We Are What We Do has published two books since its birth in 2004. The first, Change the World for a Fiver, has sold 750,000 copies. The second, Change the World 9 to 5, released in September, is also recording huge sales. They list "actions" to improve our environmental, community and personal behaviour, such as "Smile and smile back"; "Turn off the tap while brushing your teeth"; and "decline plastic bags wherever possible". And now comes the bag.
Could a bag really save the world? [The Independent]
There are 3 responses to "I'm Not a Plastic Bag".
Along similar lines... Bags of Change will soon be selling an eco-friendly, stylish and sturdy hemp-cotton bag which will also reward you (with discounts and special offers) for shopping ethically and locally. Officially launched on 15 April you can sign up for a sneak preview at www.bagsofchange.com
Posted by: Violet at April 4, 2007 8:08 PM
I'm desperately looking for the Anya Hindmarch "I'm Not A Plastic Bag" bag i'm in love with. I live in Barbados, Caribbean but it is not available here. Can someone please tell me when I can buy it? Please don't tell me eBay.
http://www.yuppiegurl.blogspot.com
Posted by: yuppiegurl at June 28, 2007 2:58 AM
Since I never got my "I'm not a plastic bag" I now trot around with my cute chic earth day reusable grocery bags. Be careful they can be addictive.:)
http://www.cafepress.com/day_earth/4563204
Posted by: yuppiegurl at February 6, 2008 7:12 PM
Add your own comments
Related Business Ideas
Recently Featured Business Ideas
Free Business Ideas Newsletter
Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.
Subscribe for free now! 
Jam Sells
