Springwise: Launched just in time for the holiday season, I Am Saint Nick lets would-be gift-givers submit the phone numbers of those they're having trouble coming up with ideas for. The company's very own "Santa" will then place a discreet, anonymous call to each challenging person and ask them what they'd like for Christmas. Each such call gets recorded and posted online for access (only) by the gift-giver, who then gets insight into wishes that may not ordinarily get shared with mere mortals. Powered by Twilio phone technology, Kirkland, Wash.-based I Am Saint Nick aims to support itself through advertising and sponsorships.

Santa calls friends and family for gift ideas [Springwise]

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