January 15, 2005
Influx Insights: Great ideas need to be relevant, yet unexpected. And everywhere the idea lives should feel like the right home. A recent collaboration between Kidrobot and fashion and art publication, Visionaire, is an example of how to develop an idea that feels fluid rather than forced. An idea that exploits a cultural trend, but doesn't scream, "me too!"
For their 44th issue themed Toys, Visionaire has collaborated with urban toy creator, Kidrobot, to create an original Visionaire soft vinyl toy, and then further collaborated with 10 fashion designers - including Donatella Versace, Heidi Slimane, Karl Lagerfeld, Dolce & Gabanna, Valentino, Alexander McQueen, and Viktor & Rolf - to customize the toy into 10 different characters. The issue is released in two sets of 5 toys, but each set contains photographs of all 10 characters. The characters and booklets are packaged inside an opaque molded plastic case, and sold with the magazine for $175.00. While not super-limited by toy standards (small batch is usually less than 500), the 2000 run are still limited edition.
Couture Toys [Influx Insights]
By Marcel Sim @ 1:41 PM | Retail | Comments (0) | Article Link

There are 0 responses to "How To Sell Toys".
Add your own comments

Business opportunity from the US Market Leader in Disc Protection. Recently we told you about the unique Disc protection product D_Skin. The product is great and in fact our only gripe was where to buy it outside America. Well the guys from D_Skin have listened - and are now looking for Distributors worldwide. So what are you waiting for? Contact them and be part of the D_Skin success worldwide! www.D-Skin.com
Click Here for More Information
Free Business Ideas Newsletter
Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.
Subscribe for free now! 

To DIY or not to DIY... » This article contributed by Michelle Ulrich. To ‘Do-it-Yourself’ or Not to ‘Do-it-Yourself’, that is the Question! We live in a do-it-yourself society. We...
Five Quick Tips For Way Better Video » With the proliferation of video sites and social media sites like Facebook and MySpace, more and more of us are making web...
Top 10 Reasons Volunteering Can Help You Grow Your Business » This article is contributed by Michelle Ulrich. "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it...
BIZNESS! Newsletter Issue 71 » To Never Forget The MEMENTO Memory LifeBook is a well designed and effective scientific mobile gadget that serves as a solution to...
Aspire to be an entrepreneur? Need more small business tips, resources and ideas? Visit GetEntrepreneurial.com now!
