July 31, 2007
Iconoculture: Good health may be its own reward, but a little pampering can't hurt. The Westin New York at Times Square's Walk This Way program encourages physical activity and a healthy lifestyle while on the road by offering pedestrian guests a 15% discount at their in-house spa and an upgrade to a WestinWORKOUT room on a future visit.
Armed with a pedometer, a map of measured walking routes and directions to New York hotspots, guests need to rack up 10,000 steps (that's about 7.5 miles) to claim their rewards. The Westin New York at Times Square was rated among the country's 11 healthiest hotels by Health magazine and AOL CityGuide.
You'll appreciate it more if you've earned it, right? Fit consumers appreciate programs and amenities that empower — and reward — their healthy approach to living and traveling.
Hotels offer consumers a lab for living — where they can try everything from luxury bedding to eco-consciousness to fitness. A little encouragement and instant gratification gives fitness newbies the push they're looking for to try out an active lifestyle.
Westin hotel rewards healthy visitors [Iconoculture]
By Steven Teo @ 12:34 AM | Health & Beauty | Comments (0) | Article Link
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