January 21, 2005
Business Wire: During Thursday's season premiere of "The Apprentice," Trump's management team served up a mammoth task to the latest crop of contestants: name, build, market and sell a new menu item at BURGER KING(R) restaurants. What the Trump trainees didn't know is that Burger King Corporation would actually flip for the winning burger - the Western Angus Steak Burger - and begin serving it nationwide the next day.
As the smoke cleared atop Trump Tower, BURGER KING restaurants from coast to coast began to prepare for the fastest new product launch in the company's 50-year history.
"At BURGER KING, our HAVE IT YOUR WAY(R) philosophy puts our customers in charge. It's all about empowerment and getting what you want, when you want it," said Russ Klein, chief marketing officer, Burger King Corporation. "That's why we couldn't wait even a day to take this burger from the boardroom to the lunchroom."
BURGER KING(R) franchisees and employees nationwide didn't know they'd have to fire up the grills for a new product until minutes after the first contestant was fired. On Friday morning, each store received a shipment including ingredients, instructions and "Apprentice"-themed promotional materials, giving them a matter of hours to add the new item to their menus. The high-speed turn-around was a first for both "The Apprentice" and Burger King Corporation, and is unprecedented in the chain restaurant industry.
For fans of "The Apprentice" who are hoping to try the winning product, the new Western Angus Steak Burger will be available for a limited time now through February 4, 2005.
Burger King Corporation Takes Reality TV to the Next Level on the Season Three Premiere of "The Apprentice" [Business Wire]
By Yuelin Toh @ 3:10 PM | Food & Beverages | Comments (0) | Article Link
There are 0 responses to "Have It Your Way".
Add your own comments
Business opportunity from the US Market Leader in Disc Protection. Recently we told you about the unique Disc protection product D_Skin. The product is great and in fact our only gripe was where to buy it outside America. Well the guys from D_Skin have listened - and are now looking for Distributors worldwide. So what are you waiting for? Contact them and be part of the D_Skin success worldwide! www.D-Skin.com
Click Here for More Information
Free Business Ideas Newsletter
Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.
Subscribe for free now! 
John Kinde Says, “Personal Growth-Public Speaking” » Oh no!!! Not another observational humor monologue! I realize that few readers have an interest in writing observational humor monologues. And I...
How to Get Free Government Money 101 » I should not be providing this information, the government should. I believe the IRS should include a book like this to every...
Navigating Through Change and Landing on Your Feet! » If you’re facing (or anticipating) one change of several changes, these tips will help you navigate through transition and help you land...
Sole Traders Starting Your Own New Start-Up » By adopting an approach of researching the opportunity and getting the administration right from the start the chance of success is increased...
Aspire to be an entrepreneur? Need more small business tips, resources and ideas? Visit GetEntrepreneurial.com now!
