Hail The World’s First Advert Channel!

Can you imagine watching a TV channel that shows nothing but advertisements after advertisements? Having to bear with advertisements that interrupt your favourite TV shows is bad enough; why would anyone want to watch Advert Channel, UK’s first TV channel dedicated to showing nothing but ads?
The world’s first free-to-air channel devoted exclusively to ads will debut in September 2004, allowing UK viewers to tune in 24 hours a day to their favourite commercials, the brands ranging from Guinness and Nike.
Advert Channel promises more than endless hours of TV ads; other programmes include Ad Chat, where presenters will chat live about the top TV adverts; Advert Focus, looking at ads making the news; Adverts for You, featuring the adverts that make you laugh, cry and those that are controversial; and Adverts Today, a behind-the-scenes look at how top adverts are made. Themed shows will focus on commercials of a certain era and segments, such as ads from the 60’s, 70’s, 80’s and 90’s, late night adverts, sports and celebrity adverts (Source: TheAdvertChannel.tv).
The channel expects to earn its money by charging viewers to participate in phone polls and to download ads on to their mobile phones. It will also have nine minutes of paid advertising an hour.
Let’s Get Down To Business…
Advertisements are known to be marketing strategies, persuading viewers to purchase a certain product or to create brand loyalty with consumers. The Advert Channel has, however, reinvented adverts as a form of entertainment and culture from an artistic and creative aspect. CoolBusinessIdeas.com believes that this concept of repackaging things into cultural icons can be applied to many other areas: games, photos, ringtones, and so on.
And not to forget: focusing on a specific niche such as classic ads can attract a close knitted community of passionate consumers with the same interest. Such destinations will be able to offer razor-sharp targeting to external advertisers! And the results reaped would definitely be overwhelming.
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