April 20, 2005
Brand Republic: Oral-B is pushing its new Brush Aways product with a sampling campaign at Ha! Ha! Bar & Canteens that is an unusual twist on the post-meal mint. From April 18, at the end of every meal customers will be offered a complimentary Brush Away in place of the normal mint that accompanies the bill.
The idea behind the Brush Away is that people no longer need a traditional toothbrush, a swig of water and a blob of toothpaste to clean their teeth. The product is a textured teeth wipe that is individually wrapped and slide overs the user's fingertip
Rufus Hall, managing director of Ha! Ha! Bar & Canteens, said: "Our customers really respond to quirky new inventions -- it's all part of the Ha! Ha! experience."
The latest launch in the oral care and beauty market is Oral-B's biggest initiative for three years and is being supported by a £1.7m advertising campaign.
Oral-B backs Brush Aways launch with Ha! Ha! Bar sampling dirve [Brand Republic]
By Yuelin Toh @ 9:54 AM | Consumer Goods | Comments (0) | Article Link
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