Groupon is different! Learn how it works! from The Point on Vimeo.

Businesses in and around Chicago will offer a limited-time only special on Groupon (Group + Coupon) that will be good for 1 day. In order for the deal to become "active" a certain number of users must join and pledge to buy the special offered on Groupon. Once the deal reaches the tipping point, the deal is done and each consumer gets the special. If the tipping point is not reached, your company gets free advertising on Groupon for 24 hours. It is completely risk free for advertising businesses - they get exposure, potentially a number of new customers, and only pay us a % of what is sold. Compared to traditional advertising where businesses aren't sure who will see it and if it will work but still must pay upwards of $3,000 for an ad, Groupon is a great alternative.

Marcel Sim @ 7:35 PM  |  Retail  |  Comments (0)  |  Article Link  |  Share

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