Groupon is different! Learn how it works! from The Point on Vimeo.

Businesses in and around Chicago will offer a limited-time only special on Groupon (Group + Coupon) that will be good for 1 day. In order for the deal to become "active" a certain number of users must join and pledge to buy the special offered on Groupon. Once the deal reaches the tipping point, the deal is done and each consumer gets the special. If the tipping point is not reached, your company gets free advertising on Groupon for 24 hours. It is completely risk free for advertising businesses - they get exposure, potentially a number of new customers, and only pay us a % of what is sold. Compared to traditional advertising where businesses aren't sure who will see it and if it will work but still must pay upwards of $3,000 for an ad, Groupon is a great alternative.

Marcel Sim @ 7:35 PM  |  Retail  |  Comments (1)  |  Article Link
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There are 1 responses to "Groupon".

This "certain" number of users that have to buy the coupons is usually 25. The person advertising has no say as to what goes in the "presentation". One MAJOR difference is that when you advertise with other companies and pay these $3000 you decide what goes in your ad. With Groupon you don't. When advertising with them there are 101 rules and regulations about what to do and what not to do. Their representatives are very unprofessional and pushy. I don't recommend "advertising" this way. On top of everything they get 50% of whatever you are supposed to make for doing nothing at all.

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