Trendwatching: In an ECO-ICONIC world, visibility counts, for big and small products alike. Which, in the case of cleaning products, means exposure will start the moment others check out your shopping basket or cart. Will that bottle of washing-up liquid scream 'green!'? Some examples:
New-Zealand-based Beauty Engineered Forever produces a range of environmentally-friendly household cleaning products from natural ingredients and essential oils that are not harmful to the environment and safe for consumers. The packaging has been designed to connect with the customer on a personal level with playful and cheeky pick-up lines, such as “I’ll do your dirty work” and “I’ll make it all white.” And yes, it’s different enough to be easily recognizable to visitors of one’s kitchen.
Belgium-based Ecover makes a range of domestic and professional cleaning products like washing-up liquid, laundry detergents and bleach. As a matter of policy, all ingredients are from renewable sources and of the "highest possible biodegradability."
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