The Cool Hunter: Call it the relentless march of capitalism, or the material manifestation of our fickle society, but the high street is in a constant state of flux. Shops change hands at the drop of a hat, and most of the time, it’s not for the better.
It is precisely this commercial whimsy that inspired Canadian brothers Ben and Hall Smyth to create GrandOpening, a space that will constantly reopen every three months. Except, rather than hand over the keys to new owners, the Smyth’s will completely overhaul the 400-square foot space into something new.
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Based in Norfolk Street, New York, GrandOpening is currently a ping-pong parlor equipped with full-sized table and recording facilities so you can watch your performances on YouTube. For $6 you can get the table for twenty minutes, and for $50 you get the whole room for an hour with access to the projector screen and bleachers.
But it won’t be around for long. Come July, it’ll be gone, replaced by something equally quirky. Perhaps a cinema, driving range or even a dominoes emporium, who knows.
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