January 6, 2006
BizReport.com: The images are painted directly onto building walls in urban areas, graffiti-style. Wide-eyed kids, portrayed in a stylized, comic-book rendering, pose with a mysterious, hand-size gadget. One licks his like a lollipop. Another is playing paddleball with the thing.
What looks like artful vandalism, though, is really part of a guerrilla marketing campaign for Sony's PlayStation Portable, a device that can play games, music and movies.
In major cities such as San Francisco, Miami and New York, Sony has paid building owners to use wall space for the campaign, and the images have become a familiar sight. It's the latest effort by a big corporation to capitalize on the hot world of street art to reach an urban market that has learned to tune out traditional advertising.
Nike Inc., Time magazine and even stodgy International Business Machines Corp. are among the growing list of companies that have dabbled in street art to get their marketing messages out.
The trend makes some artists squeamish even as others start marketing firms or open galleries. In Washington's Adams Morgan neighborhood, cell phone maker Nokia Corp. used sidewalk chalk drawings to promote its N-Gage, a cell phone aimed at gamers, when it launched the product in 2003.
What Looks Like Graffiti Could Really Be an Ad [BizReport.com]
By Marcel Sim @ 2:10 AM | Marketing | Comments (1) | Article Link
There are 1 responses to "Graffiti Ads".
I commented about this trend in my blog as well. Some people are getting angry about it.
Posted by: Tim at January 10, 2006 9:50 PM
Add your own comments
Business opportunity from the US Market Leader in Disc Protection. Recently we told you about the unique Disc protection product D_Skin. The product is great and in fact our only gripe was where to buy it outside America. Well the guys from D_Skin have listened - and are now looking for Distributors worldwide. So what are you waiting for? Contact them and be part of the D_Skin success worldwide! www.D-Skin.com
Click Here for More Information
Free Business Ideas Newsletter
Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.
Subscribe for free now! 
Private Limited Company Advantages » When considering the advantages of a private limited company registration against retaining self employed status the decision taken by a sole trader...
Introduction To Vat Registration And Accounting For Value Added Tax » Value added tax is the tax amount added to the value of goods and services by a vat registered business when sold...
The Ultimate Guide To Discovering What Your Target Market Wants » As a solo service professional you are probably already clear on who your niche is, i.e. you know who those people are...
Accounting Software Can Be Sophisticated Or Simple Bookkeeping Software » Accounting software records the financial transactions of a business and provides financial control to achieve the profit and loss performance required. The...
Aspire to be an entrepreneur? Need more small business tips, resources and ideas? Visit GetEntrepreneurial.com now!
