February 29, 2008
Patent reform struggles on the Senate floor while presidential hopefuls debate NAFTA’s influence not just on business, but innovation. Yet even with innovation under fire, American entrepreneurs step up to a stellar challenge.
Google’s Lunar X Prize non-profit organization recently announced the 10 teams participating in its robotics competition to the moon. Out of 560+ inquiries from 53 nations, 5 out of the 10 teams hail from the US. The organizing committee dealt with an enormous number of qualified entrants. In comparison, the Ansari X Prize only received interest from 2 teams in the same time period.
The mission asks a lot of its potential champions. The first team to land a lunar rover, travel 500 meters and send images/ data back to Earth will win $20 million. The 2nd team to do the same walks away with $5 million. Though the jackpot incentivizes applicants, the overall cost of the endeavor will easily exceed the prize purse. Most note the inspiration to win is the innovation itself.
Take a page from the competitive, blindly-encouraging vision of Google, and give your team an ‘impossible’ task. One small step for your business, one giant leap for mankind.
Katie Sherman is a NY-based freelance writer. After years of multi-tasking at downtown ad agencies, she's recently returned from a European backpacking sabbatical. During the day she works as a Copywriter in Soho. In the off-hours she concentrates on analyzing social/ cultural trends, business innovation and local entertainment. Her work has been published on PSFK.com, CoolBusinessIdeas.com, EatDrinkSleepny.com, and Glamourite.com. Email her at katie_sherman@hotmail.com
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