NYTimes.com: Dressed in a sober business suit, Jorge Lima, 30, a salesman for a pharmaceuticals company, looked out of place among the gyrating house music mavens at Cielo, a lounge with a futuristic theme in the meatpacking district known for a rotating cast of celebrity D.J.'s.
But Mr. Lima didn't mind. On a recent Saturday night, sitting at a private table with a bottle of overpriced vodka, he was having the time of his life watching his pal Sam Oro awkwardly navigate the sunken dance floor and listening to Veronica Vega, a trim and attractive 28-year-old, urging him to dance with her as she poured him a drink.
By day Ms. Vega is a makeup artist, but on Saturdays she works for a company called PartyBuddys and is paid to accompany people like Mr. Lima and his friend from club to club, making sure the velvet ropes always part and that they are shown the best tables.
Ms. Vega, who was dressed this evening in Seven jeans and a Phat Farm top, was to earn $200 plus tips for her night's work from PartyBuddys, a six-month-old service that is basically a nightlife tour company.
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