Trendwatching.com: In November 2010, Gifts.com and Hunch joined forces to create their GiftFinder app, which logs into Facebook and suggests suitable gifts for friends based on the information in their profile pages. The company said the conversion rate was up to 60% higher than when users were shown generic recommendations.
The F-Factor [Trendwatching.com]
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I have mixed feelings on this one…kind of feels like snooping and like it takes the work out of being a friend…but on the other side, it could be very helpful…