Iconoculture: Product reviews on Amazon.com? They’re fine and all, but today’s consumers aren’t one-site shoppers. To meet their multi-site shopping needs, there’s Giddi, an aggregator site that pulls together reviews and recommendations from multiple e-retailers. Giddi lists more than 600,000 products in upwards of 250 categories. Over 1.6 million reviews, pulled from e-commerce and media sources, are collected so consumers can search products by brand, popularity, product age and overall “Giddi Rating.”
More concerned with price? Giddi’s got that, too; the site lets shoppers compare product prices against multiple retailers, and provides enough comparisons to make anyone, well, giddy.
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