June 17, 2005
gizmag: Perth-based advertising agency Breakthrough has released an original and innovative ideas generation tool specifically focussed on advertising. The card-based system is designed to assist in concept generation and media selection and is one of the cleverest concepts we've seen to help with brainstorming communications strategies. Adpack is a card-based tool made up of trigger or strategy cards which contain proven techniques that are current and relevant in today's business divided into three sections - Media, Offer and Power Words. Each of these cards can be combined to create powerful marketing ideas.
Adpack is also an educational and lateral thinking tool designed to catalyse the brainstorming process and is an ideal way of including the people who know the business best (the staff) in the process.
Innovative Advertising Ideas Generation Tool [gizmag]
By Yuelin Toh @ 3:24 PM | Advertising | Comments (0) | Article Link
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