Gender-Aware Billboards
July 29th, 2010
CNET: Last year, we told you about billboards in development that could tell male faces from female faces and display ads accordingly. Well, such a system is now up and scanning visages in subway stations around Tokyo.
A consortium of 11 railway companies has launched a one-year pilot project to test the signs, setting up 27 of the “Minority Report”-style displays in commuter stations around the Japanese prefecture. But while billboards in that sci-fi flick (see the video below) could recognize people by name and shout out purchasing suggestions, the Japanese signs employ cameras and face recognition software to determine just the gender and age of passersby.
Posted by Marcel Sim @ 12:27 AM |
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