Inquirer.net: SURE, baby shoes are cute. But the truth is, babies aren’t supposed to wear shoes until they’ve learned how to walk.
Rianna Roces-Trinidad and Sheryll Ang-Tiong, the mom-entrepreneurs behind Proud Mama, discovered this fact online. “We’re very proactive moms. We spend a lot of time on the Internet, reading articles. One of the things we learned online is that you shouldn’t be putting shoes on very young children because it restricts the growth of their feet. It’s easier for them to learn to walk when they can feel the ground. When you have very small children, you have the Cinderella syndrome. You put their shoes on yet they fall off anyway. Their feet aren’t built for shoes,” says Rianna.
Rianna and Sheryll, both moms of baby girls, needed something better. After all they had three daughters who they love to dress up.
They came up with the perfect product — Funky Feet, baby socks that look like shoes. They designed the socks together, taking inspiration from actual shoes that they like, shoes they bought for their kids and shoes they wish they can buy for their kids.
They have five designs: Little Miss Mary Janes, Fashionista Flats, Super Sneakers, Li’l Loafers, Retro Ruffles and Bows On My Toe. Each design comes in five colors, to match your baby’s different outfits. “The colors that we chose are the colors that our kids wear most often. They really complete the whole outfit,” Sheryll said.
Rianna and Sheryll are selling online, through their Multiply site. Rianna said, “We were surprised at the activity on Multiply. It’s a very alive community. It’s so active.” Proud Mama receives orders from as far as Hong Kong, Brunei, Malaysia and even Germany. They also have resellers in Jakarta and Central Java in Indonesia and Singapore.
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