Adding to the ever growing myriad of drinks (of every flavour and kind imaginable) that hits the supermarket shelves is the Natural Berry Relaxing Fruit2O Plus. Unlike what its name suggests, it is not a fruit juice (nor does it contain any fruit juices)!
Natural Berry Relaxing is blended with pure spring water and infused with Antioxidants, Vitamins A, C, B3, B6 and B12 to help strengthen the body, and & Chamomile & Lavender to relax the body, mind and spirit. Hurray to the makers of Berry Relaxing for adding yet another kind of health drink to our supermarket shelves.
Fruit2O and Fruit2O Plus are the world's first "full fruit flavored" natural spring water beverages, that feature zero calories, no carbohydrates and no sugar. Flavored with natural fruit essence through a unique distillation process, and lightly sweetened with Splenda (a no-calorie sweetener that is made from sugar), Fruit2O allows you to consume water while satisfying your flavor needs. Fruit2O is a delicious healthy alternative to the boredom of unflavored water, and the sugar, calories and/or caffeine in sodas and juice drinks! An ideal complement to all low carbohydrate/sugar diets, Fruit2O aids hydration for individuals who struggle to consume five to eight glasses of plain water (Source: Fruit2o.com).
Let's Get Down To Business...
Nutritionists say that water is the best means for hydration, as it serves the critical role of replenishing your body without affecting calorie, fat or sugar intake. Unfortunately water is also without flavor, and many consumers struggle to drink the recommended 5 to 8 glasses per day.
As we can see, the producers of Fruit2O, keeping in mind the health needs of the customers, have came up with an innovative and interesting new product that supplements our daily dietary needs. Besides that, it is also suitable for diebetics.
They have made a very smart move as they are not narrowing their scope of target audience when making this "sweetened" beverage. We have to keep in mind that innovation brings about new possibilities and we have to innovate in order to create more opportunities for our business. For example, by introducing an all-new "sweetened" beverage that is suitable for diabetics, the makers of Fruit2O have captured a market share that was once non-existent as diabetics have to strictly control their sugar intake. Of course, providing a healthy alternative to consumers is also a very smart move as people nowadays are increasingly more health conscious.
So, our advice to you: come up with new products that are more beneficial to the health of your customers! It would definitely help you capture a larger pie of the share in business.
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http://www.fruit2o.com
http://www.bevnet.com/reviews/veryfine_fruit2o/
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Posted by: Mary Simpson at April 6, 2008 10:59 PM
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