Iconoculture: Ice Kids are secured ice cubes, colored with natural fruit extracts like blueberry, lemon and strawberry. According to the website, "Children can thus pour spring water over Ice Kids fruit ice cubes and enjoy the same tastes as their favorite juices without consuming extra sugar".

Secured ice cubes are made with purified water, guaranteed free of things that can ruin a tropical vacation (E. coli, hepatitis) or an expensive single-malt Scotch (minerals).

Some consumers might find the benefits of high-priced ice debatable at best. But the addition of natural fruit flavoring lends a healthy twist that may justify the cost for some parents.

Safer, fruitier ice cubes for kids [Iconoculture]

Steven Teo @ 12:22 AM  |  Food & Beverages  |  Comments (0)  |  Article Link
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