Cool Hunting: Fruitree is a concept piece designed by Chia Shee Loh, Antonietta Fortunato and Elena Godenzi. They were motivated to solve the out of sight, out of mind problem with fruit that goes uneaten and spoils. The fact that fruit grows on trees does not go unnoticed in this design, where the results are both decorative and literal. Circulating air is pushed throughout the Fruitree, keeping the fruit fresh longer.

Fruitree [Cool Hunting]

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