Iconoculture: Until recently, most fashionistas wouldn’t be caught dead in the same frock every day for a whole year. But that’s exactly what style-setter Sheena Matheiken is doing with the Uniform Project, her effort to showcase a sustainable wardrobe model and raise money for charity.
Every day, Matheiken dons 1 of her 7 identical little black dresses, but she switches up the look with accessories like hats, tights and shoes. Daily images are posted on her website.
She takes donations — and gives $1 per outfit of her own money — for the Akanksha Foundation, which helps educate underprivileged children in India.
Wearing the same dress every day is an extreme example, but cost- and eco-conscious fashionistas are interested in maximizing the use of the clothing they purchase to limit their dependency on throwaway threads.
Accessories are allowing consumers to experiment with different looks for a lot less than the cost of changing up the clothes.
The Uniform Project takes on conservation-chic for a cause [Iconoculture]
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