September 30, 2008
Adued distributes free paper notebooks to college students. The notebooks are called Eco-Notes. Advertising space at the bottom of each page covers the costs associated with manufacturing and distribution of the notebooks.
Eco-Notes are trendy, free, and environmentally friendly. They are made using recycled paper and soybean-based ink. The aim is to send and sustain a positive message within the academic community about being eco-friendly through items of daily use.
Adued plans to distribute 20,000 Eco-Notes in late January of 2009, to 15 schools in 10 states, including Harvard, MIT and ColumbiaUniversity. They will be handed out at school entrances.
Notebooks are one of most basic necessities for students. The students will see the ads over and over. This advertising concept is unique and would draw the attention of tens of thousands of students. The ad's message will also spread by word of mouth because students want to share something new and interesting with their peers.
By Marcel Sim @ 12:00 AM | Advertising | Comments (2) | Article Link
There are 2 responses to "Free Eco-Notes for Students".
It's amazing. The idea is just Perfect, reason bein, it can be used as a future advert. See u have to think for people of what they should need before they even know they want it, The generation to come is what is all about. thanks.
Posted by: Stephen Kariuki at October 15, 2008 2:45 PM
please i wouls like to help in this great project of passing massage and saving our planet, please can you mail me 20,000 copies of the note books,so i can share to people here in nigeria africa............as you know africa is behind in saving the planet earth................my address is 21 adeojo street,wemabod estate ikeja lagos nigeria.
hope to hear from you soon.
thanks
Posted by: joseph adekunle nwoko at October 28, 2008 4:09 PM
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