The latest fast-food concept is so absurdly simple, self-indulgent and reflective of one's inner child that, well, how can it fail?
Imagine a food stand that resembles the kitchen of your house and serves nothing but cereal and breakfast drinks 24/7. A place where you can create your own blend of Cap'n Crunch nestled on a bed of Lucky Charms and garnished with Cocoa Puffs, honey, bananas and soymilk. Yes, there is such a place: the Cereality Cereal Bar and Caf�.
"I wanted to create a totally cool experience where all of those (cereal) rituals and habits can be celebrated out of the home," says Cereality co-founder David Roth. He was inspired by the buttoned-up exec on Wall Street who regularly sneaks Cocoa Puffs behind his desk at three in the afternoon, the first-year college student who can't write a paper without a box of cereal at her disposal, and new moms who would never leave home without diapers and a secret stash of Cheerios.
Each Cereality caf� would offer about 30 hot or cold cereals (best-loved brand names from Quaker, General Mills, Kellogg's and Post); 34 toppings; seven types of flavored and unflavored milk; cereal-and-yogurt-based smoothies (called "Slurrealities"); and fresh-baked breakfast bars. You may order two full cups of whatever cereals you want, a topping and milk in a leak-proof container, all for under four dollars (Source: Yenra.com). Cereality has indeed made eating cereal away from home more convenient and appealing with its patent-pending concept.
Customers can construct their own mixes and store the formula in an on-site computer for their next visit. Or they can buy a prepackaged designer mix such as "Devil Made Me Do It", consisting of Cocoa Puffs, Lucky Charms and chocolate-milk-flavored crystals, topped with malt balls. They can even consult with "cereologists" wearing pajama tops! (Source: Cereality.com)
Let's Get Down To Business...
You should give shoppers access to an unparalleled variety of flavors, fragrances, or styles with your own product bar. Given freedom of choice, their wants and preferences can also be satisfied and they will definitely come back for more! Personalization is the essence of this concept. Current food offered as grab-and-go packages are too bland for the people who wanted to make their meals unique.
On Design/Packaging: one must conjure up creative ways to deliver delicious comfort foods (or any other products for that matter) to people on the go. Try to accommodate the hectic schedules and non-traditional meal times of people like students and white-collar workers.
Related Ideas & Trends
http://www.cereality.com
http://www.yenra.com/cereality/
http://www.dailycamera.com/bdc/local_business/ article/0,1713,BDC_2461_2848628,00.html
http://www.azcentral.com/arizonarepublic/arizonaliving/ articles/0607cereality07side.html
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