December 18, 2006
East Valley Tribune: It's the newest trend among Scottsdale spas - pureed perishables used to attract upscale clientele. And local spagoers are eating it up, spending up to $240 for a single treatment.
"Right now, I am just seeing everything that you can possibly eat in a spa treatment," said Lisa Kasanicky, chief executive of Arizona Spa Girls, a local spa directory Web Site.
Spa owners say newly discovered healing benefits in foods like caviar, coffee and chocolate are helping spagoers stay young and beautiful. But others say it's mostly hype.
For instance, the antioxidants in fruits like pomegranates and cranberries are supposed to reduce wrinkles and improve skin. They are both common ingredients in facials and body scrubs.
"Probably the hottest food right now is pomegranate. Pomegranate is the new green tea for spa treatments because of all the antioxidants," Kasanicky said. "But honestly, it's probably better if you just ate it."
Regardless, the unusual is becoming so usual at the spas that Scottsdale's Convention and Visitor's Bureau took notice and compiled a list of some of the more exotic resort spa treatments.
The list included everything from a coffee-grounds body wrap to a massage using warm golf balls.
"Spa is becoming more and more of an everyday thing in peoples health and wellness routine," said Laura McMurchie, vice president of communications for the Scottsdale Convention and Visitors Bureau.
"People are looking for more exotic and different types of treatments," she said.
Facials good enough to eat latest trend at spas [East Valley Tribune]
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