February 2, 2005
Entrepreneur.com: When former investment analyst Chuck DiRocco noticed that cookies were missing from the wide variety of snacks sold in video stores and at theater concessions, he started searching for a way to link cookies to Hollywood. Then the idea hit him: Create cookies in the form of popular movie stars, such as Renée Zellweger and Jack Nicholson. One cup of flour, two cups of sugar and three eggs later, the first cast of LikeUms was formed.
Eat Your Heart Out [Entrepreneur.com]
By Steven Teo @ 3:58 PM | Food & Beverages | Comments (0) | Article Link
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