Easy Home Cinemas

TRENDWATCHING.COM: US-based Magnolia, a division of BestBuy, is turning the art of installing home theatres (from reclining seats and huge screens to sophisticated sound systems) into a branded, nation-wide business: “Magnolia is the new service that will customize your home theater [i.e. tell you exactly what to buy] and make it all work together [i.e. come to your house and hook it all up]”. There are currently 70 Magnolia store-in-stores in BestBuys across the US, targeting a massive market: according to the National Association of Home Builders, 36 percent of people building new homes want a media room, with the majority spending USD 5,000-55,000 (EUR 4,125-41,250/GBP 2,840-28,400) on their systems. International expansion sounds like a no-brainer.
INSPERIENCES [TRENDWATCHING.COM]