RFID in Japan: Bandai announced a new toy doll for kids that responds to RFID'd objects.
The toy doll, which is called Naoru-kun, acts almost like a robot: it speaks 150 different phrases including "Let's play!" and "I..am...er....." and responds when it's shaken hands, hugged, petted, etc. But, the most impressive feature is its ability to get sick.
So, it needs to be taken care of by owners. The concept is somewhat similar to Tamagocchi's, I think. The company says this toy would foster caring mentality in kids' minds.
How does it get sick? While playing, Naoru-kun starts coughing and sneezing. According to symptoms, kids must use one of the items including "syringe," "candy" and "medicine." The doll reads RFID tags embedded in these items and responds accordingly.
Dolls That Get Sick, Curable By RFID [RFID in Japan]
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