August 29, 2005
Entrepreneur: Betty Hung and Teresa Williams want their customers to throw their product away. To be more specific, the minds behind OneDerWear disposable underwear would just like customers to wear it and toss it.
The two friends came up with the idea while working in Comcast's marketing department. Hung, 33, and Williams, 35, frequently traded stories in the break room, and Hung managed to raise eyebrows when she mentioned she had to pick up some disposable underwear for her upcoming vacation abroad. "She said it was this product she used in Asia, and whenever [they] go on a trip, they take the product with them and just wear [their] underwear and throw it away. You don't have to re-pack it and bring it back," Williams says. "All of us were like, 'That is so weird.'"
But Williams became convinced of the product's convenience after she tried them out on a trip. The two began to talk about the potential of disposable, biodegradable cotton underwear and formed Break Room Concepts to bring the product to the U.S., using their marketing backgrounds and $20,000 from their parents for startup. After a trip to Taiwan to scout out a manufacturer, Hung and Williams came up with a few designs that would suit American tastes.
Top Drawers [Entrepreneur]
By Steven Teo @ 8:58 AM | Consumer Goods | Comments (0) | Article Link
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