Popgadget: First, everyone had a web site. Now, everyone has an app. Even your diamond has an app, that is, if it’s the Forevermark, the diamond brand from the De Beers Group of Companies.(“Forevermark: the Promise” is available for download in the Lifestyle section of the Apple App Store.)
The app can be used to learn more about different colours, sizes, cuts and quality standards of diamonds, commonly assessed by the ‘4 C’s’ criteria. Interactive elements allow users to see the different sizes on a 1:1 scale gaining a realistic idea of the type of diamond that will suit them.
Diamond App [Popgadget]