May 12, 2005
Iconoculture: "Have bottle, will travel!" That’s the modern parent’s bottle, er, battle cry. But where’s a dad to stash the immediate gotta-haves, like bottle, binkie, and wipes? Hook and Tackle figured out a manly way to make do – and give an existing product a contemporary pop-friendly spin. Their Bottle Shorts do the trick, with a formula-size side pocket and deep front and back pockets perfect for packing pacifiers. Diaper-dude bags are dandy, but committed dads (CDs) could handle a handier alternative.
Here’s the secret: What’s called the Bottle Short on baby-goods sites like DueMaternity.com is actually Hook and Tackle’s old fave, the BeerCan Island Short. A very different bottle, er, kettle of fish, indeed. It’s a clever nod to the CD desire to do right without looking like a doofus. And a mindful market turn that makes an already good product do double (diaper) duty.
Quick Drying, Barf Resistant [Iconoculture]
By Marcel Sim @ 2:04 PM | Consumer Goods | Comments (0) | Article Link
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