November 28, 2004
Having a branded product isn't enough these days for the truly affluent. Apparently, there is a new trend in fashion where rich customers are seeking out unusual, personalised products that suit their wimps and fancies. Luxury brands from Gucci to Goyard are tapping on this new trend and offering personalized touches that allow customers to choose the color, fabric and even inscribe a personal, handwritten message on the lining, according to the New York Post.
This spring, Giorgio Armani will introduce the "Giorgio Armani Atelier" program for clients willing to pay upward of $40,000 for a one-of-a-kind evening gown. Such personalized services are "a direct reaction to the saturation of the market by some labels, which have sought to impose the 'must have' accessory upon everyone," said Gaetano Sallorenzo, Armani's U.S. president of sales and marketing. For the truly inspired, the possibilities are endless. Verdura, a jeweler founded by an Italian Duke in 1939, recently mailed its latest catalog composed entirely of one-of-a-kind pieces such as a $115,000 sunburst brooch.
Read: Anything Won't Do [NYPost]
By @ 7:24 AM | Trends & Insights | Comments (1) | Article Link
There are 1 responses to "Customized Luxury".
There is a site dedicated to the most prestigious european luxury brands : europaluxury.com
Posted by: BOB at June 2, 2005 9:10 AM
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