December 19, 2005
Yenra: Consumers spend hundreds of dollars for custom jeans that shape the body to show off their best features.
"Ten years ago premium denim was anything over a hundred dollars a pair, today it starts at anywhere from a hundred fifty to an excess of five hundred a pair and in some cases even a thousand dollars," advises Kenneth Wengrod, a leading apparel industry financier.
"People want to express their individual personality and designer jeans allows them to do just that because their distribution is limited and is sold primarily in specialty boutiques and luxury specialty stores," said Wengrod.
"Using the highest quality of denim is critical in order for the fiber to withstand the extensive washes and the enormous amount of handwork in the finishing process, which entails sanding, creating holes, embroidery and hand stitching," added Wengrod.
Custom Denim Jeans [Yenra]
By Steven Teo @ 12:23 PM | Fashion | Comments (0) | Article Link
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