Iconoculture: Soda-Club machines let consumers control the flavor and fizz levels of their seltzers and soda pops by making them right at home. The freestanding, no-batteries-required device uses tap water, a carbonator, flavored mixes and reusable/resealable bottles. Each carbonator will create about 110 liters of soda and each mix will flavor the equivalent of 36 cans of soda.

Soda-Club's regular soda flavors have two-thirds less sugar than regular store-bought varieties, thanks to a blend of Splenda and sugar. Diet versions are 100% Splenda. Carbonated soft drink consumption is down, but a product that emphasizes control, personalization, value and reduction of bottle waste stands a chance of revitalizing the category once again.

Create your own pop! [Iconoculture]

Steven Teo @ 12:35 AM  |  Food & Beverages  |  Comments (0)  |  Article Link
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