PRNewswire: AquaCell Media, Inc., a subsidiary of AquaCell Technologies, has tapped into the fast-growing out-of-home advertising segment with their patented self-filling water coolers used as in-store "billboards".
AquaCell installs their unlimited-use water coolers free of charge for retailers so that they can offer their customers a refreshing shopping experience while simultaneously giving advertisers a unique way to reach their targeted audience. AquaCell launched its innovative advertising campaign in Duane Reade stores throughout the NY metro area and Rite Aid drugstores nationwide.
"In today's fragmented media advertising arena, it's getting increasingly more difficult to reach out to the consumer in a relevant timeframe of their purchase intent cycle," said Alan Jope, President of Unilever Home & Personal Care U.S. "In a controlled test, AquaCell's in-store advertising on our largest brand, Dove, revealed a significant sales lift versus same stores without the AquaCell cooler advertising."
"Our advertisers enjoy exclusivity without any diversions from competing ads," said Michael Dougherty, President of AquaCell Media. "As proven by the 34% Dove sales lift, advertising on our patented permanently attached five- gallon bottle and cup holder is a unique and effective way for advertisers to target consumers while they shop."
With approximately 1300 "billboard" water coolers currently in place, AquaCell continues to roll out its program to numerous retailers and expects to expand beyond the pharmacy segment in the near future.
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Posted by: ali yasin at April 26, 2008 4:53 PM
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