3LUXE: has launched a new editorially-driven review site designed to simplify the online research/purchase process by giving consumers a means to "Simply find the best of everything." Instead of returning an overwhelming number of choices as search engines do, 3LUXE only provides the three best products or services.

"We started 3LUXE to help people save time, and possibly their sanity, when researching a product purchase online," said Doug Worple, CEO of 3LUXE. "People want to do research to avoid making poor purchase decisions, but time constraints and the overwhelming amount of information available online work against you unless you know exactly what you want. Comparison Shopping Engines currently help consumers with 'where to buy'; 3LUXE intends to be the destination of choice that helps you determine 'what to buy."

3LUXE updates reviews as new products are released, and also based on user feedback. Developed on Ruby on Rails, 3LUXE utilizes technology to enable visitor feedback on "Best Of" selections through a voting mechanism: "Luxe It" or "Leave It". Visitors are also encouraged to leave comments or ask questions on any given product or category.

In essence, 3LUXE does the research consumers would do if they had more time. These "Best Of" reviews cover a wide range of categories from appliances to airplanes, from sports products to spa resorts, and trucks to travel.

3LUXE.com

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