June 2, 2005
Trendwatching: There is no stopping the trend of creative consumers contributing to, or even owning your advertising campaigns, both authorized and behind your back. Why? To feature on a website or billboard, or have one's home-made commercial downloaded by hundreds of thousands of fellow consumers is just too much fun. We previously highlighted CUSTOMER-MADE campaigns orchestrated by Mercedes, Mazda and Coors Light, now add:
While Nike was basking in the glory of Tiger Woods' winning shot at the Masters Golf (GA) tournament, which involved a swoosh-brandishing golf ball getting priceless air time, Joseph Jaffe immediately created and uploaded what no doubt will or should become the next Nike commercial.
CUSTOMER-MADE [Trendwatching]
By Steven Teo @ 4:48 PM | Marketing | Comments (0) | Article Link
There are 0 responses to "Consumer Evangelists".
Add your own comments
Business opportunity from the US Market Leader in Disc Protection. Recently we told you about the unique Disc protection product D_Skin. The product is great and in fact our only gripe was where to buy it outside America. Well the guys from D_Skin have listened - and are now looking for Distributors worldwide. So what are you waiting for? Contact them and be part of the D_Skin success worldwide! www.D-Skin.com
Click Here for More Information
Free Business Ideas Newsletter
Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.
Subscribe for free now! 
The Ultimate Guide To Discovering What Your Target Market Wants » As a solo service professional you are probably already clear on who your niche is, i.e. you know who those people are...
Accounting Software Can Be Sophisticated Or Simple Bookkeeping Software » Accounting software records the financial transactions of a business and provides financial control to achieve the profit and loss performance required. The...
How to Find Your Next Executive Level Position in 90 Days » Article Contributed by Karen Armon Doug Compton, a laid off 43-year-old operations executive, was frustrated. His efforts to find a new six-figure...
Accounting Periods And Basis Periods For Self Employed Business » Accounts are required each year for tax and financial control purposes with preset dates by which those accounting records must be submitted...
Aspire to be an entrepreneur? Need more small business tips, resources and ideas? Visit GetEntrepreneurial.com now!
