January 28, 2006
Yenra: ANI has appointed DZP Marketing Communications to lead the strategic development and repositioning of Atkins Advantage. DZP has designed a new national print campaign designed to articulate the Atkins Advantage: a unique nutrition advantage versus the competition: high fiber, high protein, vitamins, minerals, low sugar, and no trans fats.
"Our new management has streamlined operations and built a foundation for strong financial performance, enabling us to invest in the new DZP campaign which educates consumers about the nutrition advantage of our great-tasting Atkins Advantage bars and shakes," said Neumann.
"Today's consumers are better educated about nutrition than ever before; we feel Atkins Advantage provides exactly what they are looking for: better taste and better nutrition versus the competition," said Neumann. "DZP's insights and creative solutions have resulted in a comprehensive, integrated campaign that clearly positions Atkins Advantage nutrition bars and shakes."
Atkins Advantage Brand [Yenra]
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