August 24, 2007
TrendWatching.com: The main attraction at Booseytones is its wide range of less pedestrian ringtones. Being the world's largest publisher of classical music, Boosey & Hawkes can draw from an immense catalogue of music by such distinguished 20th century composers as Stravinsky, Shostakovich, Britten, Adams and Reich. Previous centuries are represented by a host of venerable composers, from Handel to Tchaikovsky. After replacing Nokia's Gran Vals with a truetone version of Adam's Short Ride in a Fast Machine, dedicated followers of classical music (read: boomers) will also be pleased to swap standard cellphone wallpapers with a photograph of a pensive Prokofiev, or an engraving of Mozart's dapper silhouette. The company now has local sites for the US, UK and Germany. Which leaves plenty of space for expansion and competition.
Booming Business [TrendWatching.com]
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