March 15, 2005
Brandchannel.com: We've heard of bible thumping, but brand thumping? That can't be kosher.
"There's not a church in the world that doesn't market itself," says Richard Reising. "Some do it well, some do it badly. But when you don't do it consistently and effectively, then you say clearly to the community that you don't know who you are; you're not professional, and you don't take time to think about what you are about."
Reising is president of Artistry Marketing Concepts, one of a growing number of consultancies that work with churches and Christian ministries to develop their marketing activities. Reising, however, likes to take things beyond logos, letterheads and leaflets: he helps churches to brand themselves too. "A branded church is a church that understands who they are and who they are trying to reach, and they communicate that effectively through integrated marketing communications," he says.
Churches Put Their Faith in Branding [BrandChannel.com]
By Marcel Sim @ 2:59 PM | Branding | Comments (0) | Article Link
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