Brandchannel.com: We've heard of bible thumping, but brand thumping? That can't be kosher.

"There's not a church in the world that doesn't market itself," says Richard Reising. "Some do it well, some do it badly. But when you don't do it consistently and effectively, then you say clearly to the community that you don't know who you are; you're not professional, and you don't take time to think about what you are about."

Reising is president of Artistry Marketing Concepts, one of a growing number of consultancies that work with churches and Christian ministries to develop their marketing activities. Reising, however, likes to take things beyond logos, letterheads and leaflets: he helps churches to brand themselves too. "A branded church is a church that understands who they are and who they are trying to reach, and they communicate that effectively through integrated marketing communications," he says.

Churches Put Their Faith in Branding [BrandChannel.com]

Marcel Sim @ 2:59 PM  |  Branding  |  Comments (0)  |  Article Link
 Share this Article  |   Subscribe to RSS

Advertisement

The BBC is planning to invest £25m in children's TV programmes over the next three years, meaning TV Brackets and TV Mounts could be reaffirmed as positive assets to any modern environment.

LCD TV's, programmes and TV Brackets and TV Mounts have taken a battering in recent years with many suggesting that watching TV may encourage laziness. LCD TV's and therefore accessories like TV Brackets and TV Mounts have become staple additions to most homes, but our love affair with the LCD TV has been changeable. Click here for more info!

There are 0 responses to "Church Branding".

 Add your own comments

 Dove's Campaign Development
The FASTForward Blog: Dove (Unilever) is taking social networking to a whole new dimension as it relates to campaign development: they’re letting customers...   Read more

 Workspace Brands
Influx Insights: Companies are increasingly coming to terms with the idea that the workspace, is an under-utilized brand asset. There are a couple...   Read more

 Linking with Consumers
NY times: Over the last few years, though, Mr. Fluevog hasn't just been presenting ideas about shoes and style to customers; he has...   Read more

 Sapphire Inspired
Trendwatching: So let's start with a slew of what can now be considered ‘traditional’ pop-up BRAND SPACES, many of them of the...   Read more

 Fake Designer Bags For Real
PSFK: You see some pretty girls pulling their designer-label bags down the plane's aisle these days and you just assume that they must...   Read more

 The Celebs Affair
BusinessWeek: From the recent Screen Actors Guild (SAG) Awards to the upcoming Grammys and Oscars, award-show season is upon us. And for a...   Read more

 Social Life Of Brands
PSFK: Call it lifestyle marketing. It's not enough for a company to just sell you a product any more. The goal, today...   Read more

This article was filed under the category: Branding. Click here to read more articles in this category.

 BIZNESS! Newsletter Issue 97
Square Payment Square is a mobile app that lets you start accepting payment cards immediately with no contracts, monthly fees, or hidden...
Read more | Filed under Newsletter

 Other Lab
Inc.: Other Lab founder Saul Griffiths has made a fortune applying way-out mathematics to inventions large and small, including robotic kites, insulation...
Read more | Filed under Science

 Smartclean Detergent from Method
CoolHunting: Eliminating waste in more ways than one, Method's powerful new laundry detergent makes washing "smarter, easier and greener" with its "smartclean...
Read more | Filed under Consumer Goods

 Get a To-Do Tattoo
Short term memory? Trying getting this temp tattoo. The To-Do Tattoo kit includes 12 graphic “To Do” forms that you can apply...
Read more | Filed under Consumer Goods

 SmartyRents Straight to Your Door
SmartyRents offer a variety of educational video games for children from the ages of 9 months to 10 years. The "Netflix" of...
Read more | Filed under Education

View all monthly and category archives »

Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.

Subscribe for free now!    

 Best of the Janes: Marketing Methods for Success » Some business owners love to spend time strategizing and marketing, leaving the details to employees. Others simply don’t have the time to...

 Money and Marketing: How To Get Your Next 3 Clients » Whether you’re a burgeoning empire builder or simply want to have a successful home-based business, having a steady stream of ideal clients...

 What is True Entrepreneurship? » The dictionary defines entrepreneurship as the process of managing an enterprise that involves considerable initiative and risk, and anyone who is familiar...

 Who Really Achieves Success in Sales? » Success in sales does not go to the one who has the lowest price. Nor does success in sales go to the...

Aspire to be an entrepreneur? Need more small business tips, resources and ideas? Visit GetEntrepreneurial.com now!