Bend Weekly: In December, Bumble Bee began selling packaged, cooked, skinless and boneless chicken breasts that are intended as entrees and can be heated in ovens or microwaves. The chicken is available in three seasoned varieties: garlic and herb, southwest seasonings and barbecue sauce.

It marks the first time any products other than seafood have been marketed under the Bumble Bee brand.

Chicken and prepackaged entrees are part of the tuna industry's efforts to market its products to younger customers who don't buy many canned items, as well as to counter damage to its image caused by mercury health scares.

"We knew that a lot of people liked chicken, but it really wasn't too convenient to prepare," Lischewski said. "But if we can give people something that is nutritious and high-protein that they can prepare in just a couple of minutes, they will accept it."

Tuna industry thinking outside the can with new products [Bend Weekly]

Yuelin Toh @ 12:19 AM  |  Food & Beverages  |  Comments (0)  |  Article Link
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