June 8, 2005
Iconoculture: Adding chic styling to old standbys lets stylish homeowners mix spicy, utilitarian elements throughout the home.
Jenn-Air added glitz to fridges. Now the Maytag division's Attrezzi line adds pizzazz to stand mixers, blenders, and toasters. Touted as a "modern renaissance," the line of coordinating appliances features etched glass, antique copper and oiled bronze finishes, and plenty of graceful curves. The toaster even browns bagels in a choice of seven shades. Mixing bowls and blender pitchers, both in 10 colors, are designed for double duty, going from kitchen counter to dining table. When done, removable cords let them sit statuesquely. And these babies are pricey. A mixer set goes for $360, while the blender set dents purses by $210. Even at those prices these chic appliances won’t make batter better. But like the Cyclone fireplace and CafeSolo coffeemaker, Attrezzi appliances do bring glamour to utilitarian standbys, letting homeowners add spicy elements throughout the house, even while covered in flour.
Counter Art [Iconoculture]
By Marcel Sim @ 7:17 AM | Consumer Goods | Comments (0) | Article Link
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