July 16, 2007
Iconoculture: These pendants by Smart Mom Jewelry look good enough to eat, which is the whole idea. Colorful heart- or donut-shaped pendants of food-safe, phthalate-free, federally approved silicone adorn the mom and satisfy her teething baby at the same time.
The company also sells matching bangles and keychains in its Teething Bling line.
It's all about convenience for busy moms. If a product can solve a tricky problem like comforting cranky teethers in a fun and creative way, then everyone's happy.
A two-for-one product makes it easy for shower shoppers because there's no deciding whether to buy a gift for mom or baby. One gift does double duty and makes the giver look pretty smart into the bargain.
Bite this! Gnaw-some jewelry for moms [Iconoculture]
By Steven Teo @ 12:08 AM | Consumer Goods | Comments (2) | Article Link
There are 2 responses to "Chew For Babies".
That's pretty daft and short-term consumerist thinking to be honest. Do I sound like a leftie? Yikes.
Who would purposely teach their child to put small objects in their mouth? Oh darling, have you seen my 1 carat daimond pendant? I'm sure I had it on earlier.
100% daft. Marketers, get out into the real world, the coalface
Posted by: Ruairi O'Brien at July 22, 2007 6:57 PM
The Smart Mom Jewelry is
Brilliant! It works so well, is safe for babies and is dishwasher friendly. It's so great that somebody finally thought of a healthy product for babies to be putting into their mouths. After all, everything ends up there anyway! They are totally in style for mommies and so practical for babies...I can't say enough about it. Great product, in gorgeous colours!
Posted by: Maegan (a mom with the necklace) at October 31, 2007 11:03 PM
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