Tired of having to wake up every morning to the same old breakfast cereal? Not anymore! You can now break the old routine, as Nestle Singapore (Pte) Ltd presents you with its latest innovative offering - the Nestle Cookie Crisp. The company is launching this tastier, more appealing cereal that looks and tastes like your beloved chocolate chip cookies! What's more, it is much more nutritious than cookies, being fortified with essential vitamins, minerals and calcium. Now you can enjoy the taste of chocolate and yet eat healthily with this cereal.

Targeted at children, it will give them the energy boost they need to help kick-start their day, Nestl? Singapore states. With a new mascot-Chip, a cheerful and energetic panther, the company is likely to draw many intrigued children to the new product. Chip the Panther is mad about Cookie Crisp and will do anything to get his paws on it. Follow his adventures on packs of Cookie Crisp and also on TV. Keep a look out for the brilliant promotions with great in-pack toys and watch out for the limited edition white and dark 'chocolatey' chip packs too! With such an engaging character keeping these children company, it's no wonder that Cookie Crisp is selling well.

Cookie Crisp is available in leading hypermarkets and supermarkets, mini-marts and some provision stores for S$2.95 (Source: ebizaisalink.com).

Let's Get Down To Business...

Nestle Singapore has made a sound investment in R&D to provide exciting and tastier breakfast for consumers. Reinventing good ol' cereals which twains cereal and chocolate chip cookies together is a novelty that will definitely help win over a new clientele. Innovate and reinvent to add value to your products and win over the hearts of consumers, much like the dimsum and ramen restaurants which we featured in the previous issue of this newsletter. Young Singaporeans are especially thrilled when out shopping with their parents and are often on the look out for new and exciting food.

Also, branding and product packaging help too; any easily identifiable trademark like Chip the Panther is likely to win its targeted groups of consumers over. Tailor your branding campaign according to the preferences of your target audience. So, for example, don't try to market your cereal with a cartoon-like character to consumers in their golden years!

Related Ideas & Trends
Innovation + Style = Lots of Customers
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