August 5, 2007
BizReport: The study was commissioned by Ball State University and found that just over 55% of college aged kids are open to receiving ad messages on their cell phones as long as they get something in return for looking at the message.
Michael Hanley, a marketing profession at Ball State said, "All you have to do is offer free ring tones, cash or access to the Internet because this age group has grown up with cell phones and other mobile devices. It is the way they communicate with each other as well as with the outside world.”
College students are already affecting mobile marketing. Nearly 37% of those studied said they had received a mobile message in the past year, up 13% from last year's numbers. Students are also using their phones for more than talking. 40% of students surveyed said they sent photos through their cell or email and 10% said they sent video via cell or email.
College students are open to mobile ads [BizReport]
By Steven Teo @ 9:56 PM | Advertising | Comments (0) | Article Link
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